Friday, May 31, 2013

The Guardian newspaper opens cafe in London

The British newspaper The Guardian has opened what it callx a "data-driven" cafe in London, sparking swift, bitter, funny, as well as bitterly funny reactions in the Twittersphere. Despite the little fanfare to accompany the coffee shop's opening in Shoreditch this week, the Twittersphere got wind of the new cafe and made the hashtag #guardiancoffee a trending topic Thursday. Opened to provide journalists with a workspace, #Guardiancoffee is tech and social media-heavy, with flat screens lining the walls, which broadcast live tweets about the cafe, live coffee sales, and tablets made available at nearly every table which themselves are emblazoned with a lowercase 'g' in the paper's trademark font.

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