Wednesday, May 4, 2011

Digital subscriptions boost Wall Street Journal circulation says audit bureau

The Audit Bureau of Circulations (ABC) released its results this week for newspaper circulations for a sixth month period, that ended on March 31st. According to the ABC numbers, The Wall Street Journal is still the leading newspaper in the U.S., thanks to double digital growth in its paid digital editions, giving it a totally average circulation both online and print of 2,117,796 copies. The WSJ's overall gain was 1.2 per cent, which was driven by 22% growth in electronic edition subscriptions, but “circulation for the print edition of the Journal fell 3.9% to 1,613,062 copies. Most New York papers followed the trend of the Journal that their overall numbers were bouyed by digital growth.

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